our story
Born in London, Duke’s is cowboy boots with a British street twist, a streak of irreverence and a whole lot of attitude. Forget the Wild West - think Boudicca. Boots built for Friday nights, Sunday lunches, Monday morning meetings and everything between. Cocktails, cab rides, foreign streets, desert heat - these are your ride-or-dies, wherever your hunger takes you.
These boots are for living like you run the place - because you do. They don’t pander. They don’t play pretty. They just show up sexy as hell - not for anyone else’s gaze, but because confidence, cool and charisma come naturally.
That’s the fire Alice felt at 16, slipping into her first pair of cowboy boots - fearless, free, ready to take on the world. She bottled that feeling here. Twisted a classic with British attitude, sharp instincts and a taste for whatever’s next.
Built by women, for women, and proudly self-funded, Duke’s champions female power - loud, unapologetic and zero clichés.
The Process
At 23, Alice left London for Shanghai with just a backpack, £1,000 and a sharp eye for detail. On the ground, she learnt the realities of production — the importance of fit, finish and the right people around the table. Fast forward to 2025: a little older, just as ballsy, Alice returned chasing excellence, cutting-edge tech and, now, the Duke’s dream.
Working side by side with some of the best in the business, she built an invested relationship with a specialist factory known for its precision, small-batch quality and state-of-the-art tech. Think traditional bootmaking, sharpened by Asia’s most advanced techniques.
It took countless samples, obsessive fittings and a London-based footwear technician to get the Duke’s boot right. Every detail was considered. Every corner, questioned. These boots are built to last – made with care and worn with intent.
