LONDON, 2025 —

In a fashion landscape often dominated by high-gloss production, Duke’s Boots continues to carve its own path. The latest visual story features model Martina Troni, photographed by Domino Leaha on Primrose Hill using nothing more than an analogue camera — a deliberate celebration of spontaneity, friendship, and unpolished London grit.

The concept was simple: two friends, one camera, no fuss. No lighting rigs, no makeup team, no mood boards taped to a studio wall. Just Martina and Domino moving through the city on their own terms — the very spirit at the heart of Duke’s Boots.

“At Duke’s Boots, we don’t do overly polished,” the brand states. “We don’t do big productions or airbrushed perfection. What we do is real.”

  • Martina Troni in front of London townhouse wearing black nappa cowboy boots

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  • Martina Troni sitting on wall in front of London townhouse wearing black nappa cowboy boots

While Martina may be a professional model, this wasn’t the typical tightly controlled campaign. There was no artifice, no façade. Instead, the pair embraced instinct over direction, letting the setting and the moment dictate the outcome. The result is a series of images that feel intimate, immediate and refreshingly unfiltered.

With London’s Primrose Hill as their backdrop, the shoot spotlights the boots themselves — built for women who never wait on perfect conditions to stand out. The analogue grain, the natural light, and the ease between two women all reinforce the Duke’s ethos: raw, instinctive, unapologetic.

Real energy. Real women. Real boots.

The Duke’s way.

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